Work through each exercise on your own business. There are no wrong answers here — only the starting point for what you do next.
Value = EBITDA × Multiple. Plug in your numbers for a rough working estimate. Most businesses under $30M in revenue land between 2.5x and 4.5x — use 3.5 if you're not sure yet.
This is a ballpark for discussion, not a formal valuation.
Value comes from two places: how much you earn (quantity) and how well-built the business is (quality). Rate yourself honestly, then name one lever for each.
List who fills each seat today, then rank which you'd exit first. Exit the highest-risk seats first — the ones where losing you means losing customers or revenue.
Forget the dream exit — pick one from reality. Mark your Option A and your backup Option B.
Books and records alone are behind roughly half of all deals that fall apart. Answer honestly — this is just for you.
Rate each statement: 1 = needs work, 2 = getting there, 3 = strong. Your score updates as you go.
Rating is the easy part. Before you leave today, commit to what happens next.
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